VirPro Ltd |
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IntroductionAs technology companies seek to expand it is important to understand the market potential, optimal routes to market and the competitive scene prior to the investment in costly marketing programmes, recruitment of personnel etc. This exploratory work is often best undertaken by an external industrial marketing consultant, who has the appropriate technical background and local market knowledge and who is not coloured by preconceived internal company perspectives. VirPro has been established to help engineering technology companies (both UK based and Overseas) to investigate and develop new markets within the UK. The UK often provides the lowest risk entry point for US based companies and provides a natural springboard for development into continental Europe. |
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